Approximately $3 billion of debt affected
New York, September 17, 2012 -- Moody's Investors Service changed the rating outlook of the finance
operations supported by Harley-Davidson, Inc. to positive
from stable. Harley-Davidson Financial Services, Inc.
(HDFS) and Harley-Davidson Funding Corp. (HDFC) provide
retail and wholesale financing for Harley-Davidson's motorcycle
operations. The Baa1 long-term-ratings of HDFS and
HDFC, as well as the Prime-2 short-term rating of
HDFC, are based on a support agreement from Harley-Davidson.
These long-term and short-term rating are affirmed at the
current levels.
RATINGS RATIONALE
The Baa1 ratings reflect Harley-Davidson's highly favorable
competitive position in the North American heavyweight motorcycle market,
the company's strong credit metrics, and the sound liquidity
and portfolio quality of the finance operations. The Baa1 rating
also recognizes the progress that the company has made in implementing
its restructuring program and improving operating efficiencies.
For the last twelve months through June 2012, the company's
EBITA margin was 15% and EBITA/interest was 10.8x.
The principal risk facing Harley-Davidson is the highly cyclical
and discretionary nature of demand for heavyweight motorcycles,
as evidenced by the 23% sales decline the company experienced during
2009. Harley-Davidson company has made notable progress
in moderating its vulnerability to future downturns. We estimate
that its global breakeven level for unit shipments has declined by approximately
16%, from 190,000 units during the 2007-2009
period to a current level of about 160,000 units. Nevertheless,
Harley-Davidson is undertaking additional initiatives that are
intended to further enhance its operational flexibility. It is
currently implementing a broad-based enterprise resource planning
(ERP) data management system, and it also expects to achieve a significantly
higher level of labor flexibility at its York, Pennsylvania facility
during early 2013. Achieving the anticipated level of success with
these initiatives will be important given the potential for a slowdown
the US economy and the continued economic and financial uncertainty Europe.
The positive outlook reflects our expectation that the restructuring initiatives
already undertaken by Harley-Davidson, combined with the
benefits contemplated in the continuing efforts to improve operating efficiencies,
could materially reduce its vulnerability to cyclical downturns.
Should Harley-Davidson remain on track in achieving the hope-for
levels of improvement into early 2013, its long-term rating
could be raised.
Harley-Davidson's liquidity position and its ability to cover debt
maturities during the coming twelve months are sound. At June 2012
the company had a consolidated cash and marketable security position of
$1.2 billion, and annual free cash flow that approximated
$500 million. The company also has two committed credit
facilities: a $675 million facility maturing in April 2015,
and a $675 million facility maturing in April 2017. These
liquidity sources total $3 billion and provide ample coverage of
$1.8 billion in debt maturing during the next twelve months.
All of this maturing debt represents obligations of the financial service
operations and includes: $846 million in commercial paper,
$400 million in current maturities of long-term debt,
and $507 million in maturing securitizations.
There could be upward rating pressure if Harley-Davidson achieves
the anticipated benefits of its efficiency-enhancing initiatives
and thereby further reduces its vulnerability to cyclical downturns.
Any upward movement in the rating would also require a commitment to a
dividend and share repurchase strategy that preserves low levels of debt
at the manufacturing company. It would also be necessary for the
company to remain committed to a strong liquidity profile given the funding
requirements of the financial service operations.
Harley-Davidson in strongly positioned within the Baa1 rating level
and downward rating pressure is unlikely. Nevertheless, there
could be pressure on the outlook under a number of circumstances that
include: a material erosion in motorcycle demand; industrial
EBITA/interest remaining below 5x; Harley-Davidson adopting
an aggressive share repurchase program; an erosion in the asset quality
of HDFS; or the company's failure to maintain a sound liquidity
profile.
The principal methodology used in rating Harley-Davidson was the
Global Automobile Manufacture Industry Methodology published in June 2011,
The Rating Relationship Between Industrial Companies And Their Captive
Finance Subsidiaries Industry Methodology published in May 2012,
and Finance Company Global Rating Methodology published in May 2012.
Please see the Credit Policy page on www.moodys.com for
a copy of these methodologies.
REGULATORY DISCLOSURES
The Global Scale Credit Ratings on this press release that are issued
by one of Moody's affiliates outside the EU are endorsed by Moody's
Investors Service Ltd., One Canada Square, Canary Wharf,
London E 14 5FA, UK, in accordance with Art.4 paragraph
3 of the Regulation (EC) No 1060/2009 on Credit Rating Agencies.
Further information on the EU endorsement status and on the Moody's
office that has issued a particular Credit Rating is available on www.moodys.com.
For ratings issued on a program, series or category/class of debt,
this announcement provides relevant regulatory disclosures in relation
to each rating of a subsequently issued bond or note of the same series
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rating practices. For ratings issued on a support provider,
this announcement provides relevant regulatory disclosures in relation
to the rating action on the support provider and in relation to each particular
rating action for securities that derive their credit ratings from the
support provider's credit rating. For provisional ratings,
this announcement provides relevant regulatory disclosures in relation
to the provisional rating assigned, and in relation to a definitive
rating that may be assigned subsequent to the final issuance of the debt,
in each case where the transaction structure and terms have not changed
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Bruce Clark
Senior Vice President
Corporate Finance Group
Moody's Investors Service, Inc.
250 Greenwich Street
New York, NY 10007
U.S.A.
JOURNALISTS: 212-553-0376
SUBSCRIBERS: 212-553-1653
Michael J. Mulvaney
MD - Corporate Finance
Corporate Finance Group
JOURNALISTS: 212-553-0376
SUBSCRIBERS: 212-553-1653
Releasing Office:
Moody's Investors Service, Inc.
250 Greenwich Street
New York, NY 10007
U.S.A.
JOURNALISTS: 212-553-0376
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Moody's changes Harley-Davidson outlook to positive