Big Four ad agencies’ leverage will rise as coronavirus saps demand
June 12th 2020 (7.00mins)
Gunjan Dixit and Agustin Alberti of the Corporates team discuss the effects of coronavirus and structural shifts in demand on large US and European advertising agencies. Leverage of the Big Four agencies will rise across the board in 2020, before falling back next year.
Advertising – US and Europe: Ad agencies face hit from coronavirus, which may boost structural demand shifts
Leverage will rise for all of the Big Four ad agencies because of the coronavirus crisis, but they are responding with measures to cut costs and preserve liquidity.