Turn customer relationship management (CRM) data into revenue intelligence. Moody’s delivers global, comprehensive company data and AI-driven insights, linked across ownership, risk and growth signals, to help sales and marketing teams identify strategic accounts, personalize outreach to engage at the right moment, and drive predictable growth across the revenue lifecycle.
Moody’s covers more than 625 million global public and private entities and more than 320 million digital domains, all linked to ownership structures and signals that can help you identify, qualify, and convert opportunities. We built our systems with chief revenue officers, chief marketing officers, sales operations, revenue operations, demand generation, and sales leaders in mind. Leaders driven to turn data into predictable growth.
Decision‑grade signals at the data entry point: Replace decaying CRM records with clean, standardized, and routinely updated company data, augmented with credit quality, risk indicators, and growth signals, so qualification, targeting, and prioritization are taking precedence from day one.
Reveal whitespace, influence, and relationship risk: Connect parents, subsidiaries, branches, and related entities to help you uncover potential buying groups, cross‑sell and upsell whitespace, and early warning signs of account risk across complex organizations.
Signals that highlight potential moments to act: Use real‑time news, financial events, and behavioral signals to identify moments of opportunity or risk, trigger timely outreach, and focus seller effort where urgency and conversion potential are highest.
Moody’s supports the entire revenue lifecycle, from customer data management and go‑to‑market planning through sales acceleration, retention, and expansion, by turning fragmented data into a single, authoritative source of growth and relationship intelligence.
Harness CRM-connected enrichment, ideal customer profiling, and wallet-aware scoring to help you unlock high-propensity targets. Deploy total addressable market (TAM) segmentation and look-alike agent-based modeling (ABM) to help you architect a go-to-market strategy that’s both expansive and surgical.
In today’s fast-paced, risk-intensive environment, business leaders need tools that simplify complexity and accelerate growth. Moody’s for Salesforce delivers an integrated suite of connectors, including Moody’s Orbis, NewsEdge™, and Maxsight™ bringing our high-quality data, analytics, and intelligence directly into your Salesforce workflow.
Whether you're identifying new opportunities, assessing risk, or streamlining onboarding, Moody’s for Salesforce helps you make decisions with confidence, speed and precision.
Enhance data foundation across sales, marketing, and revenue operations, so audience building, lead qualification, and account prioritization all operate from a connected market insights.
Use technographic and digital intelligence such as domains, websites, email, and IP‑level signals to identify engaged accounts and improve lead routing, scoring, and segmentation, to help marketing teams activate the right campaigns and to help sales focus on accounts they’ve identified as most likely to convert.
Trigger campaigns and outreach using timely news, sentiment, and event signals — including financial health changes, M&A activity, and organizational shifts — so marketing reaches buyers with relevant messaging and sales engages when urgency is high.
Go beyond surface‑level firmographics by incorporating credit quality, default risk, and sentiment signals from Moody’s, helping marketing improve lead quality and sales focus effort on opportunities with stronger close potential.
See how Moody’s enriches your CRM to drive pipeline and revenue by speaking with a data specialist to find the right solution for your sales and marketing goals.
Gain a competitive edge and accelerate revenue with Moody’s sales and marketing data, enriching CRM and activation workflows with company, risk, and spending insights to support smarter targeting and growth.
A powerful comparable data resource on private and listed companies.
Unlock richer B2B energy and utilities customer intelligence to identify high value customers, accelerate sales origination, and strengthen compliance using Moody’s AI-ready data.
Unlock hidden revenue opportunities with expert CRM data enrichment techniques and tools that transform fragmented data into actionable sales intelligence.
Transform your customer relationship management (CRM) with enriched external data and AI signals for smarter sales and marketing intelligence. Discover strategies for pipeline and lead quality.
Learn how to harness data for sustainable growth by tapping into third-party data insights. Turn noisy data into strategies for revenue and expansion.
Prevent telecom revenue leakage with Moody's data solutions. Enhance billing accuracy, prevent fraud, and secure revenue with helpful insights.
To optimize sales and marketing return on investment (ROI) in 2026, businesses must prioritize building robust, scalable infrastructure that integrates third-party data providers with internal resources to drive useful insights.
Discover how Moody's apps in Salesforce transform CRM with automated data enrichment, risk assessment, and market intelligence to accelerate sales cycles.
Learn how optimizing sales and marketing with ROI analysis and master data drives sustainable growth and better lead quality.
Learn why integrating artificial intelligence into customer service is key to building agile, data-driven enterprises that are ready for the future.
Discover how AI-enhanced customer intelligence transforms business strategies with deeper insights for sales, service, product and marketing teams.
Discover how a global bank expanded its lead generation with innovative AI and data integration, enhancing ROI and client satisfaction.
Robust information on M&A deals, including deal value, transaction details, parties involved, and the rationale behind the transactions, can enrich your master data beyond that typical starting point, and help you to maintain a more complete, trusted ‘golden record’.
B2B sales and marketing data is trusted company‑level information used to identify, segment, and prioritize business customers across the revenue life cycle. It includes firmographics, financials, ownership structures, risk signals, spending indicators, and real‑time news that help teams define total addressable markets (TAM), build ideal customer profiles (ICPs), qualify pipelines, and time engagement more effectively.
Moody’s B2B sales and marketing data goes beyond basic enrichment by combining global company coverage, credit and risk insight, and event‑driven signals so revenue teams can focus on high‑value opportunities and drive predictable growth.
Moody’s data supports the full B2B buyer journey by helping sales and marketing teams attract the right audiences, prioritize high‑value accounts, engage buyers at the right time, and expand customer relationships.
Together, these capabilities help revenue teams move buyers seamlessly from awareness to conversion and from customer to long‑term growth.
Moody’s data integrates directly into CRM platforms, including Salesforce, to promote enrichment, maintain data quality, and activate insight within seller and marketer workflows. Company data, hierarchies, risk indicators, and news signals are embedded where teams already work, reducing manual research and allowing for faster, more informed decisions.
By activating Moody’s data inside the CRM, sales and marketing teams can prioritize accounts, improve lead and account scoring, and trigger timely engagement without relying on disconnected tools or static data files.
Interested in learning more about our offerings? Our solutions specialists are ready to help.
